I know!Use Neuroscience for EVIL.And by evil I mean marketing.And by marketing,I mean marketing.
http://www.neurosense.co.uk/index.html
According to their blurb:
"Accurate insight into consumer responses to products, advertisements and mainstream marketing materials depends on precise knowledge about how these strategies impact on memory, learning, emotion and decision-making. These processes are largely inaccessible through introspection, so traditional methods that require consumers to explain how they might feel or think in the future, are limited in predictive power. At Neurosense, we specialise in using modern scientific research technologies that go straight to the powerhouse of thought and emotion - the human brain."
As seen on BBC3, Tuesdays 9pm: 17th, 24th, 31st May 2011. Alex Riley explores the world of the Superbrands.
http://www.bbc.co.uk/iplayer/episode/b011cr8h/Secrets_of_the_Superbrands_Technology/
(Only available in the UK.Boo)
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